Shen Zhen Shang Bao·2025-09-18 12:56Core Viewpoint - The retail industry is witnessing a fierce competition in the "hard discount" segment, with major players like Zhongbai Group, JD.com, Meituan, Hema, and Wumart rapidly entering the market [1][2][4]. Group 1: Market Dynamics - Major companies are focusing on "hard discount" stores, which operate on a model that emphasizes cost reduction and efficiency to offer lower prices compared to "soft discount" stores [2][4]. - The global discount retail channel is projected to grow at a rate of 8.2% in 2024, with an increase in sales of discount products amounting to $61.1 billion [4]. - The Chinese hard discount market is expected to exceed 200 billion yuan in 2024, indicating significant growth potential [4]. Group 2: Company Strategies - Zhongbai Group plans to open 51 hard discount stores in Hubei, with a focus on a limited SKU range of 800 to 1500 items and substantial price reductions [3]. - JD.com opened its first discount supermarket in Hebei, attracting nearly 60,000 customers on the first day, and has plans for further expansion [2]. - Meituan's "Happy Monkey" discount supermarket aims to establish 1,000 stores by 2025, with a focus on refining its business model [2]. - Hema has rebranded its discount format to "Super Box NB" and has opened 17 new stores in 10 cities in Jiangsu and Zhejiang [2]. Group 3: Competitive Landscape - The hard discount model is validated by successful international examples, with discount retailers like Schwarz, Aldi, and Costco dominating the top ranks in the global retail landscape [4]. - The penetration rate of hard discount retail in China is currently only 8%, compared to 42% in Germany and 31% in Japan, highlighting a significant opportunity for growth [4]. Group 4: Challenges and Considerations - The hard discount model relies on extreme low pricing, which compresses profit margins, with gross margins typically between 10% and 15%, compared to 20% to 25% for traditional retailers [6][7]. - Companies face challenges in optimizing supply chains and reducing operational costs, particularly in the fresh produce category, which requires high efficiency and stability [7]. - The influx of competitors increases the risk of homogenization, making it crucial for companies to establish differentiated competitive advantages to avoid price wars [7]. Group 5: Regional Insights - The Shenzhen market remains relatively quiet in terms of hard discount store openings, with major players like Hema and JD.com yet to establish a presence [8]. - Walmart has begun testing community stores in Shenzhen, which are characterized as typical hard discount supermarkets, indicating potential for future growth in the region [9].