“好喜欢和领导出差”!南孚电池道歉
Nan Fang Du Shi Bao·2025-09-18 14:50

Core Viewpoint - Nanfang Battery faced public scrutiny due to a controversial advertisement that compared business trips with a leader to the battery's long-lasting performance, leading to an apology and removal of the ad content [1][4]. Group 1: Advertisement Controversy - The advertisement featured the phrase "I really enjoy business trips with my leader, comparable to Nanfang Battery," which sparked mixed reactions online, with some finding it humorous while others deemed it vulgar [3]. - Nanfang Battery acknowledged the controversy and stated that the marketing department was evaluating the appropriateness of the ad [4]. Group 2: Company Background - Nanfang Battery, established in 1988, is a leading player in China's battery industry, known for creating the first mercury-free alkaline battery production line in the country [3]. - The controlling shareholder of Nanfang Battery is Ningbo Yajin Electronic Technology Co., Ltd., which holds 82.18% of the company's shares [3]. Group 3: Financial Performance - Anfu Technology, the parent company of Nanfang Battery, reported a revenue of 2.428 billion yuan in the first half of 2025, representing a year-on-year increase of 4.98%, with a net profit of 107 million yuan, up 14.38% year-on-year [5].

“好喜欢和领导出差”!南孚电池道歉 - Reportify