“媒体+”喊大家品鉴港澳流动渔民海捕产品

Core Viewpoint - The article discusses the challenges and opportunities faced by the Hong Kong and Macau floating fishermen in marketing their deep-sea catches, emphasizing the need for brand development and market integration to enhance their income and sustainability [8][10][12]. Group 1: Current Situation and Challenges - The floating fishermen have improved their production conditions due to policy support and equipment upgrades, allowing them to catch higher quality fish [10][11]. - Despite the abundance of catches, fishermen struggle with low prices at the dock, receiving only 4-5 yuan per kilogram, while retail prices can be three to four times higher [15][18]. - The income of frontline fishermen is low compared to the entire industry chain, leading to concerns about the future of the fishing profession among younger generations [16][18]. Group 2: Brand Development and Market Integration - The Guangdong Provincial Floating Fishermen Association is working on creating a public brand for their products to improve market recognition and consumer awareness of "South China good fish" [24][26]. - Establishing a brand can enhance the connection between consumers and producers, adding cultural and trust value to the products [28][30]. - The "12221" market system is recognized as a potential model for expanding sales and improving income for floating fishermen by leveraging big data and market integration [45][47]. Group 3: Opportunities in the Prepared Food Industry - The rise of the prepared food industry presents new opportunities for floating fishermen, allowing them to transform their catches into ready-to-eat products, thus increasing their value [61][66]. - The prepared food market in China is projected to exceed 600 billion yuan by 2025, indicating significant growth potential for seafood products [64][65]. - Collaborations with prepared food factories and restaurants can help fishermen enter the food industry, providing more stable income streams [66][70]. Group 4: Cultural and Community Impact - The article highlights the cultural significance of floating fishermen, portraying their struggles and contributions as part of the national narrative [72][73]. - The integration of media and branding efforts aims to elevate the perception of floating fishermen and their products, promoting a cultural story alongside the seafood [41][42][75]. - The ongoing efforts to innovate and adapt to market demands reflect the resilience and importance of the floating fishermen community in Hong Kong and Macau [76][77].