多地发放“大礼包”助力楼市“金九银十”

Core Viewpoint - The recent government initiatives to provide cash subsidies and promotional activities in various cities aim to stimulate housing consumption, particularly in second and third-tier cities, coinciding with the traditional peak season for home buying during the National Day holiday [1][5]. Group 1: Government Subsidies - Many cities are offering cash subsidies ranging from 10,000 to 50,000 yuan per home, with some cities calculating subsidies based on area or total purchase price [2][3]. - In Guangxi, a subsidy program for first and second home purchases offers 10,000 yuan per unit, with a total budget of 120 million yuan, and over 4 million yuan has already been distributed as of September 18 [2]. - Jilin's Yanji City is hosting a housing fair with significant discounts, including a subsidy of 500 yuan per square meter for new homes, with a maximum of 50,000 yuan [3]. Group 2: Market Dynamics - The National Day holiday is a traditional peak for home buying, and the combination of subsidies is expected to enhance this seasonal demand [5]. - The sensitivity of housing demand to price and subsidies is notably higher in second and third-tier cities compared to first-tier cities, which are focusing on policy adjustments like loosening purchase restrictions [5]. - The upcoming "Golden Week" is seen as a critical sales period for real estate companies, potentially contributing up to 30% of annual sales, with expectations for improved market confidence due to the recent subsidy measures [6]. Group 3: Targeted Marketing Strategies - Zhongshan City is targeting the Hong Kong and Macau markets by offering cash rewards for referrals and electronic consumption vouchers for eligible homebuyers [4]. - The focus on high-quality and cost-effective projects is anticipated to yield better sales performance during the current buying season, driven by the visible benefits of subsidy policies [6].