Reddit Gains From Solid ARPU Growth: Is the Trend Set to Continue?

Core Insights - Reddit (RDDT) is experiencing significant growth in average revenue per user (ARPU), which increased by 47% year over year to $4.53 in Q2 2025, driven by enhanced advertising options and performance improvements for advertisers [1][10] - The company's advertising revenues surged by 84% year over year to $465 million in Q2 2025, largely due to new ad formats, automation, and measurement tools [1][10] Advertising Performance - Key drivers of advertising growth include the adoption of Dynamic Product Ads, which yield an average return on ad spend that is twice as high as standard conversion campaigns [2] - Reddit's focus on automation, including auto-bidding and integration with third-party tools like Smartly, facilitates easier scaling and optimization for advertisers, likely attracting more advertisers and further boosting ARPU [2] Advertiser Base Expansion - The active advertiser count grew by over 50% year over year in Q2 2025, indicating a broadening appeal across large, mid-market, and small businesses, which could sustain future ARPU growth [3] International Growth - Reddit's international expansion is crucial for ARPU growth, with machine translation available in 23 languages, allowing the platform to reach new markets in Asia, Europe, and Latin America. International ARPU rose by 40% year over year to $1.73 in Q2 2025 [4] Competitive Landscape - Reddit faces stiff competition from platforms like Pinterest (PINS) and Snap (SNAP), which are also expanding their advertising capabilities in the growing digital ad market [5] Stock Performance - RDDT shares have gained 63.1% year to date, outperforming the broader Zacks Computer & Technology sector's return of 20.4% and the Internet - Software industry's appreciation of 24.2% [8] Valuation Metrics - RDDT is considered overvalued, with a forward 12-month Price/Sales ratio of 19.72X compared to the Computer & Technology sector's 6.98X, and it has a Value Score of F [11] Earnings Estimates - The consensus estimate for 2025 earnings is $1.82 per share, reflecting a 154.65% year-over-year growth, with a recent increase of one cent in the past 30 days [13]