Group 1 - Wawa has appointed Doug Martin as its new Chief Marketing Officer, who previously worked at General Mills for nearly 20 years [7] - Martin's experience includes various roles at General Mills, such as CMO and marketing manager for Cheerios, indicating a strong background in brand management [4][7] - Wawa is in a significant expansion phase, having entered six new states in the past three years and aiming for a total of 1,800 stores by 2030 [3][7] Group 2 - The company plans to leverage Martin's marketing expertise to enhance its brand presence as it enters new markets [3][4] - Martin's previous role in the GWorks team at General Mills aligns with Wawa's focus on identifying new insights and trends, supporting its rapid growth strategy [3]
Wawa names new CMO
Yahoo Financeยท2025-09-17 08:06