MediaAlpha(US:MAX) Globenewswireยท2025-09-18 21:51Core Viewpoint - Bragar Eagel & Squire, P.C. is investigating potential claims against MediaAlpha, Inc. for possible violations of federal securities laws and unlawful business practices [1][2]. Investigation Details - The investigation is prompted by allegations from Wolfpack Research that MediaAlpha engaged in consumer fraud, particularly in its health insurance segment, using deceptive advertising and websites [5]. - Wolfpack Research claims that up to 78% of MediaAlpha's health insurance lead-buying partners are involved in fraudulent activities [5]. - Following these allegations, MediaAlpha's stock price experienced significant declines, dropping 11.84% after the initial report and 27.7% after the FTC's letter regarding misleading claims [5]. Legal Developments - On November 4, 2024, MediaAlpha received a letter from the FTC indicating a recommendation to file a complaint against the company for false representations and deceptive advertising practices [5]. - On August 6, 2025, MediaAlpha announced a settlement with the FTC for $45 million, related to claims of misleading consumers regarding health insurance quotes and the sale of their personal information [5]. - The FTC reported that MediaAlpha sold approximately 119 million leads about consumers in 2024 alone [5].