捷豹路虎受到网络攻击 停产或致上亿英镑损失

Core Viewpoint - Jaguar Land Rover is facing significant production disruptions due to a severe cyber attack, leading to a halt in operations and substantial financial losses estimated at £120 million [1]. Group 1: Production and Financial Impact - The production at Jaguar Land Rover's factories is expected to resume no earlier than September 24, with industry insiders warning that the disruption could last until November [1]. - Approximately 33,000 employees have been informed that they will not return to work due to the ongoing production line issues [1]. - The company, as the largest car manufacturer in the UK, typically produces over 1,000 vehicles daily, and the shutdown of three factories is projected to result in a loss of £120 million [1]. Group 2: Market Competition and Sales Strategies - In response to increasing competition in the automotive market, Jaguar Land Rover has initiated limited-time discounts in the Chinese market, with price reductions on certain models reaching up to £20,600 [5][6]. - Specific models, such as the Range Rover Evoque, have seen significant price cuts, with discounts of £19,000 and £20,600 on different variants [5][6]. - The company previously launched a promotional campaign in July, offering tax subsidies on certain models to stimulate sales [7]. Group 3: Sales Performance and Inventory Issues - Jaguar Land Rover's sales in China have significantly declined, with only 34,000 units sold in the fiscal year 2025, marking a 34% year-on-year decrease [11]. - The company is facing high inventory levels, with a reported inventory coefficient of 2.60, indicating substantial operational pressure [15]. - Over 30% of Jaguar Land Rover's dealers in China are currently operating at a loss, highlighting the challenges in the market [17]. Group 4: Future Plans and Strategic Initiatives - Jaguar Land Rover is actively working to enhance its presence in the Chinese market, including a strategic partnership with Chery Automobile to launch new electric vehicles under the "Freelander" brand [18][21]. - The first model under the Freelander brand is expected to be a plug-in hybrid, set to debut in the second half of 2026, initially targeting the Chinese market [21].