四川如何玩转“工业＋文旅”？

Core Viewpoint - The integration of industrial heritage and tourism is becoming a popular trend in Sichuan, with companies like FAW-Volkswagen and Pixian Douban leveraging their industrial resources to attract visitors and enhance cultural experiences [7][12]. Group 1: Industrial Tourism Development - FAW-Volkswagen's Chengdu plant has opened its doors to the public, attracting over 100,000 visitors since its inception, showcasing the entire car manufacturing process [8][9]. - The company emphasizes experiential learning, offering hands-on activities such as assembling car models and educational courses on quality management and lean production [7][8]. - Sichuan's unique industrial landscape, with all 41 industrial categories and 31 manufacturing categories represented, provides a strong foundation for developing industrial tourism [8][12]. Group 2: Cultural Integration and Innovation - The Sichuan Provincial Economic and Information Technology Department is focusing on "cultural empowerment of manufacturing" and the dual integration of industry and tourism to create new consumption scenarios [12]. - Companies like Pixian Douban are successfully merging traditional craftsmanship with modern technology, attracting over 200,000 visitors and increasing sales through innovative tourism routes [9][10]. - The development of industrial cultural IP is seen as a way to broaden the scope for industrial transformation and tourism integration [8][12]. Group 3: Visitor Engagement and Experience - New interactive experiences, such as stamp collection activities at Pixian Douban, are designed to enhance visitor engagement and promote brand products [10]. - The transformation of old factories into cultural landmarks is attracting visitors, with sites like the Jiaoyang Coal Mine offering immersive experiences that connect visitors to industrial history [11][13]. - The focus on creating a "4.0 smart immersive" experience aims to enhance the quality of industrial tourism and visitor satisfaction [14]. Group 4: Economic Impact and Future Directions - Industrial tourism is contributing significantly to local economies, with attractions like the Shanhai Well generating substantial revenue from ticket sales and cultural products [15][16]. - The Sichuan government plans to further develop industrial tourism by leveraging digital technologies and enhancing the visitor experience through storytelling and interactive elements [16]. - The goal is to strengthen the cultural soft power of "Sichuan manufacturing" and improve competitiveness in the industrial sector [16].