Bob Iger got it right suspending Jimmy Kimmel: It’s what Walt would have done

Core Viewpoint - The article discusses the controversy surrounding Jimmy Kimmel's comments and the subsequent decision by Disney CEO Bob Iger to pull Kimmel off the air, emphasizing that this move is not a capitulation to political pressure but rather a reflection of Disney's brand values and commitment to family-friendly content [1][9][11]. Group 1: Disney's Brand Management - Disney is facing criticism from both political sides regarding the decision to suspend Kimmel, with concerns about the potential damage to the Disney brand [2][4]. - Iger's approach is characterized as a strategic navigation of the brand, aiming to maintain its family-friendly image while avoiding divisive programming [5][9]. - The decision to remove Kimmel is framed as consistent with Iger's long-standing vision for Disney, which prioritizes decency and respect over political commentary [10][20]. Group 2: Political Context and Freedom of Expression - The article highlights the broader implications of President Trump's threats against media outlets and the chilling effect on freedom of expression [3][12]. - Critics argue that the current political climate has blurred the lines between corporate decisions and political bullying, complicating the narrative around Kimmel's suspension [12][20]. - Iger's history of standing against political pressures, including his past decisions regarding controversial figures and content, is presented as evidence of his commitment to maintaining Disney's corporate character [17][19]. Group 3: Kimmel's Comments and Public Reaction - Kimmel's remarks about Trump's mourning process and the associated political violence are described as insensitive, prompting calls for an apology [14][15]. - The article suggests that Kimmel's failure to acknowledge the inappropriateness of his comments could jeopardize his future on broadcast television [15]. - There is a recognition that while Kimmel's humor is valued, it must align with the standards of responsible broadcasting, especially in sensitive contexts [13][14].