免签政策助推入境游热情高涨，北京成热门目的地

Core Insights - The upcoming National Day holiday coinciding with the Mid-Autumn Festival creates an extended "super golden week" of eight days, leading to a 45% year-on-year increase in cross-province travel orders according to Ctrip's 2025 travel trend forecast [1] - The inbound tourism market is also showing strong performance, with popular source countries including South Korea, Japan, Thailand, Malaysia, Singapore, the UK, Indonesia, the US, Russia, and Australia [1] - Major cities like Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Xiamen, Qingdao, Hangzhou, and Xi'an are becoming popular destinations for inbound tourists [1] Inbound Tourism Market Dynamics - Travel agencies, attractions, hotels, performances, and duty-free shops are enhancing product offerings in response to market demand, with companies like Zhongxin Tourism launching diverse inbound travel routes covering destinations such as Beijing, Xi'an, Shanghai, and Tibet [3] - Beijing's inbound tourism market has shown a strong recovery, with inbound visitors reaching 2.916 million by the end of July, a 46.2% increase year-on-year, and tourism consumption hitting $3.78 billion, up 49.6% [4] - Since March, monthly inbound visitor numbers have consistently exceeded 300,000, with significant growth observed in April, May, and June, averaging over 500,000 visitors [4] Policy and Initiatives - Various departments have introduced measures to promote inbound tourism, including a conference in June that led to the release of 22 initiatives focused on product, promotion, service, and support [4] - The Guangdong Provincial Culture and Tourism Department, in collaboration with multiple agencies, has issued 23 measures aimed at accelerating high-quality development in inbound tourism, covering aspects such as optimizing visa and customs policies and enhancing integrated marketing [4]