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平安理财的“阳谋”:低回撤信仰刻入考核,撬动母行高质AUM

Core Insights - The article emphasizes the importance of absolute returns in the current investment landscape, particularly for bank wealth management products, which are heavily influenced by low-risk preferences [1][2][3] - Ping An Wealth Management has established a strong focus on managing drawdowns and achieving stable returns, with a notable average annualized return of 3.46% over the past three years for its fixed income products [1][3] - The company is transitioning towards a more industrialized and platform-based investment management model to enhance efficiency and consistency in risk-return profiles across its product offerings [6][7][8] Group 1: Investment Strategy and Performance - Ping An Wealth Management has maintained a low proportion of negative returns, with only 0.65% of products breaking net asset value and 0.55% showing negative returns as of July [1] - The company has created a product structure that aligns with customer risk preferences, offering various products with different holding periods and risk profiles [4][10] - The "启航增强稳盈定开" series of fixed income products achieved an average annualized return of 3.41% since its inception, demonstrating resilience in a low-interest-rate environment [5] Group 2: Market Position and Future Growth - Ping An Bank is focusing on enhancing its wealth management capabilities to capture a larger share of the retail investment market, particularly through its wealth management product offerings [2][9] - The bank aims to increase the proportion of basic wealth management products to improve the quality of its assets under management (AUM) and adapt to changing consumer preferences [9][10] - The newly launched "安+心稳致远" product system aims to meet diverse investor needs by providing clear product positioning and a variety of investment strategies [10]