高管当起“宣传员” 金融知识“零距离”——中宏保险山东分公司积极开展“金融教育宣传周”系列活动

Core Viewpoint - The article highlights the efforts of Zhonghong Insurance Shandong Branch to enhance financial literacy and risk prevention among citizens during the "Financial Education Promotion Week" through various outreach activities [1]. Group 1: Activities and Engagement - Zhonghong Insurance Shandong Branch organized a series of promotional activities at key city landmarks, including Quancheng Square and Baotu Spring, to engage with the public [1]. - The temporary head of Zhonghong Insurance led volunteers in distributing financial knowledge pamphlets and engaging in discussions with citizens and tourists using simple language [1][11]. - The initiative aimed to educate the public on the "three appropriateness" principles of insurance and raise awareness about financial risks such as "agent policy cancellation" and illegal fundraising [1]. Group 2: Targeted Outreach - The outreach included tailored messages for different demographics, such as educating the elderly about common pension fraud tactics and advising them to consult family members before making financial decisions [11]. - For younger audiences, the focus was on promoting rational consumption and compliance with lending practices, warning against illegal campus loans and predatory lending [11]. - The approach was designed to be relatable and persuasive, ensuring that financial knowledge and risk warnings reached the community effectively [22].