从杏花村到爱琴海：2025杏花村酒博会开启东西方酒文化对话

Core Insights - The 2025 China Xinghua Village International Wine Expo will feature Greece as the guest country, showcasing over 800 international brands from more than 20 countries, emphasizing cultural exchange through wine [1][5] - The event aims to highlight the unique characteristics of both the Xinghua Village and Aegean wine regions, focusing on the philosophy that "terroir determines quality" [3][4] - The expo will serve as a platform for industry innovation, promoting high-end, intelligent, and green upgrades in the wine sector, while also enhancing urban development through cultural and technological integration [3][8] Industry Overview - Xinghua Village is recognized as a core production area for Chinese light-flavor liquor, contributing 7.4% of the national liquor output, with 75% being Daqu light-flavor liquor [3] - The event will showcase the integration of technology and culture, featuring smart brewing, blockchain traceability, and big data marketing [4][6] - The expo will implement a multi-channel marketing model combining digital exhibitions with offline experiences, enhancing consumer engagement and driving sales [6][7] Cultural Exchange - The expo will facilitate discussions on modernizing traditional techniques and leveraging technology for the development of wine culture and tourism [5][8] - It aims to break down cultural barriers between the East and West, fostering a shared appreciation for the heritage and craftsmanship of both regions [4][5] Future Prospects - The event is expected to strengthen cooperation between domestic and international wine enterprises, positioning Chinese liquor within the global value chain [8] - The dual focus on technology and culture may open new opportunities for traditional production areas, potentially creating a new trillion-yuan market [8]