“展会+文旅”撬动城市消费多行业受益

Core Insights - The article highlights the growing significance of trade shows in linking industry resources and stimulating cultural tourism consumption in China amid a shifting global economic landscape [1][2][3] Group 1: Importance of Trade Shows - Major trade shows like the China International Service Trade Fair and the Harbin International Economic and Trade Fair are pivotal in promoting trade and showcasing innovation [1][2] - The Chinese government emphasizes the strategic value of trade shows in enhancing service trade quality and market development [1] Group 2: Economic Impact - The Harbin International Economic and Trade Fair attracted over 1,500 enterprises from 38 countries, leading to a 23% increase in hotel bookings and an 11% rise in flight reservations [2] - The Digital China Summit in Fuzhou saw a 44% increase in overall cultural tourism consumption during the May Day holiday, with per capita spending exceeding 1,300 yuan [3] Group 3: Challenges in Integration - The "exhibition + cultural tourism" model faces challenges such as resource integration difficulties, shallow cultural fusion, weak innovation support, and inadequate service levels [4] - Experts identify the need for improved collaboration and communication among stakeholders to enhance overall effectiveness [5] Group 4: Recommendations for Improvement - Suggestions include strengthening collaborative mechanisms, deepening cultural exploration, encouraging innovation, and improving infrastructure and services [5] - The future of the "exhibition + cultural tourism" model is expected to trend towards specialization, branding, and internationalization, leveraging digital technologies [6]