Core Insights - The recent delivery subsidy war in the food delivery industry is concluding, leading to a more rational market environment and a stable "three-way" competition among Taobao, JD, and Meituan [1] Group 1: Market Dynamics - The subsidy war has significantly altered consumer behavior, resulting in a new market structure where users distribute their orders relatively evenly among the three major platforms [5] - Taobao Flash Purchase/Eleme holds a slight edge with a projected market share of 34.2%, followed closely by JD at 33.5%, and Meituan at 28.9%, indicating a highly competitive landscape with no single dominant player [5][6] Group 2: Consumer Behavior Changes - Consumer preferences have shifted from price sensitivity to a greater focus on product quality and overall service experience, with JD's delivery speed leading at 32.7%, followed by Meituan at 24.8% and Taobao at 21.17% [6] - Three distinct consumer segments have emerged: price-driven users (49.3%), value-driven users (26.8%), and opportunistic users (19.5%), each with different sensitivities to pricing and service quality [6] Group 3: Competitive Advantages - The competition has evolved beyond mere traffic acquisition to a deeper battle of ecological synergy, where platforms must effectively integrate their delivery services with core business strengths [8] - JD's unique ecological layout provides a significant competitive edge, allowing it to convert delivery traffic into high-value users across multiple categories, with JD users selecting an average of 3.4 categories compared to Taobao's 2.4 and Meituan's 1.8 [8][9] Group 4: Future Outlook - The stabilization of the "three-way" market structure is attributed to the solidification and differentiation of user mindsets post-subsidy war, combined with varying levels of ecological synergy among platforms [9]
从补贴大战到价值比拼:外卖“三分天下”格局成型 京东靠品质外卖持续破局