年轻人成消费主力 旅居经济升温带动相关产业链发展

Core Insights - The travel and tourism market is experiencing a shift towards a "slow travel" model, emphasizing immersive experiences and local cultural engagement, which is becoming a new growth point in the industry [1][2][5] Group 1: Consumer Trends - Young travelers, particularly those from the "80s" and "90s" generations, represent over 70% of the demand for travel stays, seeking deeper emotional connections with destinations rather than just sightseeing [2] - The trend of longer stays is evident, with a 40% year-on-year increase in long-term rental orders of over five days, indicating a preference for deeper local experiences [3] Group 2: Policy and Economic Development - Various regions are actively developing policies to support the travel economy, leveraging local resources to enhance the travel experience and stimulate economic growth [5][7] - In Guizhou, the government is promoting the development of travel real estate as a key strategy for real estate transformation, encouraging the renovation of existing properties for short and long-term rentals [6] Group 3: Market Potential and Supply Chain - The potential demand for the travel market in China is estimated to reach 600 million people, with an overall market size approaching 3 trillion yuan, indicating significant growth potential [8] - The accommodation industry is evolving from basic lodging to comprehensive experiential services, with an increasing number of homestays offering local lifestyle guidance and unique activities to enhance guest experiences [8] Group 4: Industry Growth and Business Dynamics - The number of domestic homestay-related enterprises has reached 357,100, with a rapid increase in registrations, particularly in the Southwest and East China regions, reflecting the booming travel economy [8] - The shift towards travel stays is indicative of changing consumer preferences, with a growing emphasis on quality and diverse tourism experiences, supported by unique local advantages [8]