这些旅游营销新噱头需重点防范

Core Insights - The Ministry of Culture and Tourism released a report on September 8, 2023, highlighting 16 typical cases of forced consumption issues in the tourism market, where companies used new deceptive methods to mislead consumers [1][2]. Group 1: Case Examples - Guizhou Shengshi Youtu Travel Agency misrepresented a shopping venue as a "non-heritage museum" during a luxury vacation package [2]. - Excellence International Travel Agency used "cultural tourism subsidies" as a marketing gimmick, leading to discrepancies between advertised and actual travel arrangements [2]. - A tourist from Jiangsu experienced forced shopping during a supposedly "pure play" tour, where the guide encouraged purchases at inflated prices under the guise of local economic support [2]. Group 2: Underlying Issues - Experts noted that despite the variety of deceptive practices, they fundamentally stem from long-standing issues in the tourism market, such as "zero-cost group tours" and "unreasonably low-priced travel" [3]. - The low cost of violating regulations encourages companies to take risks, as the penalties often do not outweigh the profits from deceptive practices [3]. - The increasing sophistication of deceptive methods and consumers' lack of awareness contribute to the persistence of these issues [3]. Group 3: Consumer Protection Advice - Consumers are advised to be cautious of significantly low-priced travel products and to verify the qualifications and credit history of travel agencies before booking [4]. - It is recommended to retain evidence such as contracts and payment receipts in case of discrepancies during the trip [4]. - Consumers should critically assess travel product pricing and ensure that contracts clearly outline all activities and responsibilities to avoid hidden clauses [4]. Group 4: Governance and Sustainable Development - Experts advocate for a multi-faceted governance system to address tourism market irregularities, emphasizing the need for preventive measures alongside punitive actions [7]. - Strengthening public education on rational tourism consumption and enhancing market entry barriers are suggested to improve consumer awareness and regulatory compliance [7]. - A collaborative approach involving government, industry, platforms, and consumers is essential for creating a transparent and sustainable tourism ecosystem [7].