The Trade Desk(US:TTD) Jing Ji Wang·2025-09-19 03:29Group 1 - The Trade Desk (TTD) has released a report indicating that the upcoming holiday shopping season is expected to see growth in retail sales, presenting new opportunities for Chinese brands going overseas [1] - The report highlights a shift towards more rational consumer behavior, with over 80% of consumers in the UK and Germany prioritizing price in their shopping decisions, and 43% of UK consumers and 56% of German consumers considering reducing purchases of certain overseas products [1] - A new trend for holiday shopping in 2025 is emerging, characterized by earlier preparation, increased rational consumption awareness, more complex decision-making, and a multi-touchpoint shopping behavior [1] Group 2 - Chinese brands are moving away from short-term thinking and are focusing on long-term value creation, starting their annual marketing strategy planning in the first quarter instead of the traditional last-quarter push [2] - There has been a significant increase in inquiries about European and Asian markets, indicating a shift towards a diversified market strategy for brands during the holiday season [2] - Consumers are engaging with over 2000 digital content websites and platforms daily, with 80% of users still planning to visit physical stores, highlighting the importance of an open internet advertising ecosystem [2]