Xin Hua Ri Bao·2025-09-19 03:46Core Insights - Emerging markets are becoming a significant growth driver for the medical beauty industry, leading to a more balanced industry structure [1] - The "Leading Plan" initiated by Meituan in 2025 aims to support high-quality medical beauty institutions in emerging markets, enhancing consumer access to reliable services [1] Group 1: Market Trends - By 2025, the proportion of medical beauty consumers registered in second-tier and lower cities is expected to rise, indicating increasing penetration and popularity in emerging markets [1] - In Nanjing, the average daily traffic for medical beauty services increased by nearly 30% in the first half of 2025, with the average transaction value exceeding 800 yuan, reflecting substantial market potential [8] Group 2: Institutional Development - The establishment of Jia Shu Zhi Yan Medical Beauty in early 2024 faced initial challenges, including the need for a competent operational team, despite having strong technical expertise [3][4] - After six months, the hiring of an experienced operations head led to the development of a mature operational system, facilitating rapid growth for Jia Shu Zhi Yan [6] Group 3: Consumer Insights - Female consumers dominate the local medical beauty market, accounting for 87%, with over 54% of consumers aged 30 and above, indicating a trend towards mature female clientele [7] - Popular services among consumers include photon rejuvenation, water light needles, and ice point hair removal, highlighting consumer preferences in the market [7] Group 4: Future Plans - Meituan's "Leading Plan" will expand to more emerging cities, aiming to connect high-quality medical beauty institutions with local users, providing a consumer experience comparable to first-tier cities [10]