BIEM(SZ:002832) Huan Qiu Wang·2025-09-19 04:15Core Viewpoint - The article highlights the strategic move of the Chinese apparel brand, Biyinlefen, towards high-end and international markets, particularly through the launch of its 2025 goose down jacket series in collaboration with "China National Geography" [1] Group 1: Market Positioning and Strategy - Biyinlefen aims to leverage the high-quality goose down sourced from Xinjiang, which is recognized for its superior quality and rarity, to establish a strong presence in the high-end outdoor market [3][5] - The company plans to upgrade all its down jackets to goose down jackets starting from the autumn and winter of 2025, emphasizing a long-term commitment to quality and innovation [7][9] - The brand's strategy includes a focus on high-quality, multifunctional, and aesthetically pleasing outdoor apparel, aligning with the evolving consumer demand for outdoor clothing [9][10] Group 2: Quality and Standards - Biyinlefen is committed to enhancing the quality of its products through rigorous sourcing and manufacturing processes, ensuring that its goose down meets high standards [5][6] - The company is also working on establishing higher industry standards for Chinese goose down apparel in collaboration with authoritative organizations [6] Group 3: Brand Development and Future Plans - The brand is positioning itself as a leader in the "outdoor new aristocracy" lifestyle, aiming to convey a high-end outdoor sports lifestyle centered around golf [10] - Plans include expanding the outdoor product line and opening independent outdoor stores to showcase the new product offerings and lifestyle [10] - Biyinlefen's vision is to create value for consumers and elevate the perception of Chinese apparel on the global stage, emphasizing the importance of cultural and quality development [10]