“蒸”月饼出圈记：非遗花饽饽里的中秋新味

Core Viewpoint - The article highlights the innovative approach of a traditional food business in Gansu, China, where a new type of steamed mooncake, inspired by the non-heritage craft of flower steamed buns, is gaining popularity ahead of the Mid-Autumn Festival. This product combines traditional flavors with modern presentation, appealing to contemporary consumer preferences. Group 1: Product Innovation - The newly introduced "steamed mooncake" is made using the non-heritage technique of flower steamed buns, offering a unique twist on traditional mooncakes [1][2] - The product is designed to be bite-sized, allowing for individual servings that reduce waste and enhance the festive experience [2][4] Group 2: Market Demand and Sales - The business has received over 300 orders for the "steamed mooncake," with deliveries extending to major cities like Beijing and Shanghai, as well as international locations such as the United States [2][5] - The owner, Ma Rui, has noted a significant increase in customer interest, particularly after the introduction of themed designs that resonate with cultural significance [2][5] Group 3: Production and Quality - The production process is complex, requiring careful adjustments to maintain the shape and texture of the steamed mooncakes during fermentation [4] - The business operates on a "made-to-order" basis, ensuring freshness and quality by avoiding preservatives and mass production [5] Group 4: Cultural Significance - The steamed mooncake not only serves as a food item but also embodies cultural meanings and traditions, making it a sought-after item for various celebrations [5] - The owner emphasizes the importance of innovation in preserving traditional crafts, indicating a commitment to continuous learning and adaptation [5]