Group 1 - The core viewpoint emphasizes the need to curb the phenomenon of "sky-high" mooncake prices, which detracts from the traditional cultural significance and turns mooncakes into a burden of social currency [1][2] - The four departments are implementing a multi-faceted governance approach, including policy promotion, compliance guidance, and enhanced market supervision to control excessive packaging and price inflation [1][2] - The governance measures aim to shift consumer focus from extravagant packaging to the intrinsic value of mooncakes, which lies in their cultural and emotional significance [2][3] Group 2 - The initiative is not only a correction of market anomalies but also a call for society to reassess the essence of festive consumption, emphasizing the importance of cultural heritage over materialism [2][3] - A long-term mechanism is being established to ensure continuous monitoring and prompt rectification of issues, which is crucial for changing the market ecology fundamentally [2] - The successful governance of "sky-high" mooncakes serves as a model for the standardized management of other traditional festive foods, promoting a healthier consumption ecosystem [2][3]
四部门亮剑:让月饼回归本味
Bei Jing Qing Nian Bao·2025-09-19 04:35