Core Viewpoint - The Chinese government has initiated a three-month special rectification action to address online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks, aiming to create a fair market environment for high-quality development in the automotive sector [1] Group 1: Government Action and Industry Response - The Ministry of Industry and Information Technology and other departments have issued a notice to regulate marketing behaviors in the automotive industry [1] - Numerous car manufacturers, including BYD and Lantu, have expressed their support for the rectification action, indicating that they have long suffered from online chaos [1][2] - The monitoring platform reported over 210,000 discussions related to "internet water army" and "black public relations" from January last year to April this year, highlighting the intense competition and complex public opinion ecology in the automotive industry [1] Group 2: Legal Actions and Industry Challenges - BYD has taken legal action against a self-media influencer for spreading false and defamatory information, resulting in a court ruling that requires the influencer to apologize and compensate BYD over 2 million yuan [2] - Other brands like Great Wall and Zeekr have also joined the fight against "black public relations," indicating a collective effort among car manufacturers to protect their interests [2] - The automotive industry's online chaos is not solely due to a few "internet water armies" but is a result of a broader competitive environment where some companies are both victims and perpetrators [2] Group 3: Advertising and Marketing Issues - The China Advertising Association has criticized the automotive advertising sector for misleading marketing practices, such as exaggerating autonomous driving capabilities and concealing safety information [3] - The association warns that such disordered marketing can harm market order, consumer rights, and the reputation of honest companies, leading to a loss of consumer trust [3] Group 4: Industry Transformation and Future Directions - The automotive industry is at a critical juncture, requiring a shift towards innovation-driven and value-oriented development, alongside a fair competitive environment [4] - The special rectification action aims to establish a long-term mechanism for a clear online space, transparent consumer environment, and fair market competition through a combination of regulation, technology, and self-discipline [4][5] - The expected outcomes include the promotion of AI monitoring systems for identifying false information, the establishment of unified marketing standards, and a cultural shift towards a "cooperative and win-win" approach among car manufacturers [5]
还车圈一个清朗“江湖”
Zhong Guo Zhi Liang Xin Wen Wang·2025-09-19 05:09