绿茶餐厅“现做”宣传遭质疑：广告语撤下，预制菜争议再起

Core Viewpoint - The controversy surrounding the "freshly made" advertising claim of Green Tea Restaurant has raised consumer trust issues, particularly after the removal of the "no pre-made dishes" slogan from their storefronts [1][2] Group 1: Company Overview - Green Tea Restaurant, founded in 2008 in Hangzhou, has rapidly expanded to over 500 locations across 21 provinces, 4 municipalities, 2 autonomous regions, and Hong Kong, covering more than 100 cities [1] - The company went public on the Hong Kong Stock Exchange in May 2023, reporting a revenue of 2.29 billion yuan for the first half of the year, a year-on-year increase of 23.1%, and a net profit of 234 million yuan, up 34% [1] Group 2: Operational Model - Green Tea Restaurant's operational model involves partnerships with 205 third-party food processing companies, allowing the restaurant to minimize upfront investments associated with building in-house central kitchens [2] - This model enables the restaurant to maintain consistent taste and quality while improving operational efficiency by outsourcing most of the food preparation process [2] Group 3: Consumer Trust and Regulatory Scrutiny - The removal of the "no pre-made dishes" slogan has led to accusations of misleading advertising, with consumers expressing concerns over their right to know about the use of pre-made dishes [2] - The China Securities Regulatory Commission has previously inquired about the food safety and the proportion of pre-made dishes used by Green Tea Restaurant, highlighting ongoing scrutiny of the company's practices [2]