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多地发放“大礼包” 助力楼市“金九银十”
Zheng Quan Ri Bao·2025-09-19 06:19

Core Viewpoint - The recent government initiatives to provide cash subsidies and promotional activities are aimed at stimulating housing consumption, particularly in second and third-tier cities, coinciding with the traditional peak season for home buying during the National Day holiday [1][5]. Group 1: Government Subsidies - Various cities are offering cash subsidies ranging from 10,000 to 50,000 yuan per home, with some cities calculating subsidies based on area or total purchase price [2][3]. - In Guangxi, a subsidy program running from September 15 to October 31 offers 10,000 yuan for first or second home purchases and 1,000 yuan for parking space purchases, with a total budget of 120 million yuan [2]. - Jilin's Yanji City is hosting a housing fair with significant discounts, including a subsidy of 500 yuan per square meter, capped at 50,000 yuan for new homes [3]. Group 2: Market Dynamics - The National Day holiday is a peak time for home buying, and the introduction of subsidies is expected to enhance this seasonal demand [5]. - The sensitivity of housing demand to price and subsidies is notably higher in second and third-tier cities compared to first-tier cities, where policies focus more on loosening purchase restrictions and optimizing credit [5]. - The real estate market is anticipated to see a boost in sales during the "Golden Week" due to these subsidy measures, with high-quality projects expected to perform well [6]. Group 3: Strategic Focus - Local governments are actively promoting housing fairs and other sales events to attract buyers, with a goal of conducting at least 100 such events by the end of 2025 [3]. - The focus on cash subsidies and promotional activities is part of a broader strategy to stabilize the housing market and stimulate consumer confidence [6].