Core Viewpoint - Chinese tea is gaining international recognition, highlighted by its selection as the official tea for the Shanghai Cooperation Organization summit in Tianjin, showcasing cultural confidence and enhancing the global influence of Chinese tea culture [1][20][23]. Group 1: Event Highlights - The 2025 Shanghai Cooperation Organization summit took place in Tianjin from August 31 to September 1, marking the largest summit since the organization's inception [1]. - Eight Horse Tea, a leading Chinese tea brand, successfully provided three renowned teas: black tea, rock tea, and Tieguanyin, for the summit's official tea service [1][22]. - The tea service at the summit was attended by over 20 national leaders, further promoting the charm of Chinese tea on a global stage [20]. Group 2: Brand Recognition and Achievements - Eight Horse Tea has achieved significant market recognition, being the top seller in China for black tea for four consecutive years, rock tea for five years, and Tieguanyin for 14 years [26][33]. - The brand has been involved in various high-profile international events, including the BRICS summit and dialogues with leaders from multiple countries, enhancing its role as a cultural ambassador for Chinese tea [26][35]. Group 3: Cultural and Business Integration - Eight Horse Tea is redefining the tea consumption landscape by integrating cultural, aesthetic, and fashionable elements into its offerings, promoting a new business social style [26]. - The brand's "Harmony and Coexistence" philosophy is reflected in its service details, aiming to create a unique tea experience that resonates with both domestic and international audiences [23][35]. Group 4: Future Initiatives - Eight Horse Tea plans to continue its international outreach, having already engaged with 31 countries and 81 cities, and aims to further integrate Chinese tea culture into global dialogues [26][35]. - The brand has launched the "SCO Gift" series, which includes a selection of its top teas and tea utensils, aimed at promoting Chinese tea culture worldwide [23].
从泉州到全球，礼献上合峰会各国元首，八马茶业做对了什么？