小巧登场，声画皆稳 猛玛发布全新直播摄像头“觅境”

Core Insights - The rapid growth of the short video and live streaming industry has led to an exponential increase in the number of individual creators, with applications in e-commerce, knowledge sharing, and remote work driving the demand for personal imaging tools [1][16] - HOLLYLAND has launched a new consumer-grade live streaming camera called "Mijing," aimed at simplifying the process for users to engage in professional-level content creation and live streaming [1][16] Group 1: Product Features - "Mijing" addresses the need for a single device to meet multiple scene requirements, particularly for users with no prior experience in high-quality live streaming [3] - The camera features a 1/1.5-inch CMOS sensor and F1.8 aperture, supporting 50 million effective pixels, enhancing low-light performance and image quality [4] - It offers 4K@30fps and 1080P@60fps output, ensuring clear images and true colors, along with advanced features like phase detection autofocus and AI composition [5] Group 2: User Experience Enhancements - The camera includes a built-in rotating lens cover for privacy protection during meetings or live streams [6] - It employs high-fidelity audio technology, featuring a 66dB signal-to-noise ratio and 48kHz/24bit sampling rate, ensuring clear and professional sound quality [10][11] - The introduction of high-precision green screen technology allows for effective background replacement, significantly reducing the costs associated with live streaming setups [14] Group 3: Market Positioning - The launch of "Mijing" fills a gap in the market for personal live streaming hardware that balances image quality and ease of use, catering to the growing segment of individual creators [16] - Since its establishment in 2017, HOLLYLAND has focused on technology-driven innovation, expanding its product matrix to serve over 5 million creators globally [16] - The introduction of "Mijing" not only expands the live streaming camera category but also signifies a more comprehensive strategy in the personal imaging tools market [16]