中银消费金融举办“社区漫步 消保同行”Citywalk主题活动

Core Viewpoint - The event "Community Walk, Consumer Protection Together" organized by Bank of China Consumer Finance aims to enhance financial education and consumer rights protection through an immersive and community-oriented approach [1][3]. Group 1: Event Overview - The event took place during the 2025 Financial Education Promotion Week and involved over 40 financial consumer representatives [1]. - It gathered financial practitioners, consumer representatives, and anti-fraud police to form a "Consumer Protection Promotion Vanguard" [3]. Group 2: Innovative Approach - The initiative combines "Citywalk" with financial education, creating a unique route that includes cultural landmarks and community grids [5]. - Participants walked along the Suzhou River, visiting various cultural sites, which integrated financial knowledge with urban exploration [5][7]. Group 3: Educational Impact - Multiple financial knowledge checkpoints were set up along the route, effectively merging financial risk prevention and consumer rights protection with the walking experience [7]. - Participants learned practical financial knowledge and acted as "Consumer Protection Knowledge Couriers," distributing easy-to-understand risk alert materials to local residents [8][10]. Group 4: Targeted Outreach - The "Risk Alerts Delivered to Your Door" initiative involved direct engagement with communities, particularly targeting vulnerable groups such as the elderly and new residents [11]. - The outreach included home visits, group explanations, case analyses, and on-site Q&A sessions to enhance awareness of common financial traps like telecom fraud and illegal fundraising [11][13]. Group 5: Long-term Mechanism - The event represents a significant step in implementing a "grid-based" financial education mechanism, aiming to integrate financial education into daily life [14]. - The company plans to continue innovating promotional methods to build a multi-layered consumer rights protection system, contributing to public financial literacy and stability [14].