三四个人，一年千万出口：一个小商户的跨境逆袭

Core Insights - The article highlights the success story of a small clothing business in Jiangsu Changshu, which achieved over 10 million yuan in foreign trade exports through the "Shicaitong" platform, showcasing the potential for small merchants to engage in international trade [2][3][16]. Group 1: Business Growth and Challenges - The business started in 2008 with an initial investment of 50,000 yuan and faced significant challenges, including difficulty in paying rent and understanding foreign trade processes [4][5]. - A turning point occurred in 2021 when the business registered on the "Shicaitong" platform, leading to its first foreign order from a Malaysian client [5][6]. - The business faced a crisis in early 2024 due to a 30% increase in raw material prices and rising shipping costs, which turned previously profitable orders into losses [8][10]. Group 2: Support and Adaptation - The platform provided crucial support, including financial advice and assistance with trade processes, which helped the business navigate challenges and avoid potential risks [9][10]. - In 2023, the business experienced explosive growth, expanding its export reach to 12 countries and utilizing digital tools for better order management [9][13]. - The introduction of cross-border live streaming as a sales channel resulted in significant orders, demonstrating the effectiveness of digital marketing strategies [9][10]. Group 3: Future Aspirations - The business aims to achieve an annual sales target of 50 million yuan within three years and is actively exploring new markets, including the Middle East [15][16]. - The owner emphasizes the importance of sharing experiences with peers and acknowledges the supportive environment created by national policies and platform services [16][17].