Youngor(SH:600177) Da Zhong Ri Bao·2025-09-19 07:43Core Viewpoint - The apparel industry is facing unprecedented performance pressure due to consumption downgrade and intense competition, with YOUNGOR experiencing a decline in both revenue and net profit for four consecutive years [1][2][3]. Financial Performance - In 2024, YOUNGOR reported revenue of 14.188 billion yuan, a year-on-year increase of 3.19%, while net profit attributable to shareholders was 2.767 billion yuan, a decrease of 19.41% [2]. - For the first half of 2025, YOUNGOR's revenue was 5.111 billion yuan, down 10.5% year-on-year, and net profit was 1.715 billion yuan, down 8.04% [3][4]. - The company's net profit has decreased significantly from a peak of 7.236 billion yuan in 2020, representing a reduction of approximately 70% by 2024 [2]. Brand and Product Performance - YOUNGOR's main brand continues to face challenges, with sales declining across key product categories such as shirts and suits, which saw year-on-year drops of 14.69% and 18.27%, respectively [17][19]. - The company's fashion segment generated revenue of 3.684 billion yuan in the first half of 2025, but net profit fell sharply by 39.28% due to rising costs and expenses [5][8]. Market Position and Strategy - YOUNGOR has maintained its market leadership in men's shirts and suits for decades, but recent performance indicates a shift in consumer demand and increased competition [2][8]. - The company is undergoing a transformation to refocus on its core apparel business while gradually exiting real estate and reducing financial investments [1][11]. Consumer Complaints and Quality Issues - YOUNGOR has faced numerous consumer complaints regarding product quality and service, which have negatively impacted its brand reputation [1][19][20]. - Reports indicate that the company has received over 460 complaints related to various apparel products, highlighting issues such as color fading and material discrepancies [19][20]. Investment and Financial Strategy - YOUNGOR has been divesting from its financial investments, with significant sales of assets like CITIC shares, aiming to optimize its investment structure [11][16]. - The company has emphasized a cautious investment approach moving forward, focusing on enhancing cash flow and project management [10][16].