Huan Qiu Wang·2025-09-19 08:12Core Insights - The "Star Call" campus event organized by China Mobile and Zhongjiao Enshi successfully engaged students, providing a unique blend of business experience and interactive fun [1][8] - The event featured personalized video calls with popular celebrities, enhancing user interaction and creating memorable communication experiences [3][8] Event Overview - The "Star Call" campus tour spanned multiple regions, including Hubei, Guangxi, and Shanghai, reaching over ten universities and attracting significant student participation [5][8] - The event included detailed explanations of service features by professional staff, tailored recommendations based on student needs, and interactive activities that fostered a lively atmosphere [5][8] User Engagement - The event successfully attracted over 50,000 participants, with a 20% year-on-year increase in user numbers and over 300,000 online discussions related to the event [8] - Students expressed a desire for long-term subscriptions and anticipated the introduction of more celebrity content in the future [5][8] Future Plans - China Mobile and Zhongjiao Enshi aim to continue innovating and providing high-quality, engaging technology services to enhance campus life [10]