Xin Hua Wang·2025-09-19 08:10Core Viewpoint - The article highlights the significance of quality in driving high-quality development and enhancing consumer experiences, particularly through the practices of Tsingtao Brewery, which emphasizes innovation and quality management in its operations [3][11]. Group 1: Quality Management and Innovation - Tsingtao Brewery participated in the 6th China Quality Conference, emphasizing its commitment to building an innovative quality management system to promote high-quality development [3]. - The company has been recognized as the first "sustainable lighthouse factory" in the global food and beverage industry, showcasing its integration of traditional craftsmanship with advanced manufacturing technologies [7]. - Tsingtao Brewery has established the largest dedicated malt factory in the beer industry and developed a "barley fingerprint database" to enhance the quality of its products [8]. Group 2: Product Development and Consumer Experience - The company has launched over 100 new products across nine series, leading the industry in both new product introductions and sales revenue [11]. - Tsingtao Brewery has created a digital quality management model that covers the entire lifecycle and process of its products, ensuring transparency and traceability [10]. - The brewery is expanding its consumer experience through immersive cultural spaces and various product offerings, including low-alcohol and customized beers [11][13]. Group 3: Brand and Market Expansion - Tsingtao Brewery exports to over 120 countries, using its brand to tell the story of Chinese quality and establish a high-end image in international markets [13]. - The company is enhancing its market presence by creating unique experiences such as Tsingtao 1903 bars and craft beer gardens, enriching consumer engagement [13].