“中国鞋都”产销两旺 招引跨境电商平台集聚

Core Insights - The event in Wenzhou highlighted the growing collaboration between local shoe manufacturers and cross-border e-commerce platforms, with a transaction volume of nearly 650 million RMB on the day of the event [1] - The shoe industry in Wenzhou is projected to achieve an output value of 15.2 billion RMB in 2024, reflecting a year-on-year growth of 10.9% [1] - The integration of traditional manufacturing with digital transformation is seen as a key strategy for Wenzhou's fashion industry to compete in the cross-border market [2] Industry Developments - The "Ten Chains, Hundred Events, Ten Thousand Enterprises" initiative aims to enhance collaboration between various stakeholders in the shoe industry, fostering a "creative + craftsmanship" model [2] - Wenzhou's cross-border e-commerce exports are expected to grow by 28.6% in 2024, contributing to a total foreign trade export of 52.5 billion RMB, which is a 21.4% increase year-on-year [4] - The region is becoming a hub for cross-border e-commerce, with a 20-fold increase in import and export volume over the past three years, and cross-border e-commerce now accounting for 10% of foreign trade exports [4] Digital Economy and Innovation - The approval of the "Hangzhou-Ningbo-Wenzhou" pilot for market-oriented resource allocation is anticipated to boost the digital economy in Wenzhou [3] - The integration of AI in production and sales processes is expected to create a new global pathway for Chinese enterprises, enhancing operational efficiency and cost structure [4]