果香满枝头 山西昔阳苹果种植助力乡村振兴

Core Insights - The apple industry in Pingyuan Village is thriving, with a significant harvest expected this year, showcasing the successful integration of online and offline sales strategies [3][10]. Group 1: Production and Quality - The apple orchard spans 550 acres, with varieties such as Wali short-branch apples and Fuji apples entering their peak production phase [3]. - Favorable weather conditions and meticulous management have resulted in high-quality apples that are visually appealing and flavorful, making them popular among consumers [3]. Group 2: Sales and Marketing Strategy - Pingyuan Village has established a comprehensive sales system that includes both online platforms, utilizing live streaming and short videos, and offline connections with merchants in regions like Hebei [3]. - The expected apple production for this year is over 600,000 pounds, generating an estimated gross income of 1.5 million yuan [3]. Group 3: Economic Impact on the Community - The apple harvest has bolstered the village's economy, providing new income opportunities for residents, with individuals like Han Weiming earning over 20,000 yuan annually from working in the orchards [7][9]. - More than 20 villagers are employed in the orchards, contributing to their financial stability and benefiting from the growth of the apple industry [9].