Workflow
实探家乐福中国门店:消费者面临商品选择有限问题

Core Viewpoint - Carrefour is facing significant challenges in the Chinese market, with only two stores remaining in Shanghai, indicating a decline in its operational viability and consumer interest [1][2]. Group 1: Store Conditions - The Carrefour store in Shanghai has seen a drastic reduction in available products, with shelves for fresh produce, baked goods, and frozen seafood largely empty, leaving only non-perishable items for sale [2][3]. - The store's branding has been removed, and the retail space has been reduced to approximately 30% of its original size, reflecting a significant downsizing [2][3]. - Customer traffic has dwindled, with most visitors being those trying to use prepaid cards, and there are no discounts or promotions currently offered [2][3]. Group 2: Historical Context and Business Model - Carrefour entered the Chinese market 30 years ago, introducing the self-service shopping model, which was innovative at the time and led to rapid expansion [3][5]. - The company previously charged suppliers for shelf space, which was a significant revenue source, allowing it to offer competitive prices [4][5]. - By 2010, Carrefour had over 150 stores in China, but the rise of e-commerce and changing consumer preferences began to challenge its traditional business model [5][6]. Group 3: Financial Struggles and Ownership Changes - After facing declining sales and increased operational costs, Carrefour's Chinese operations were sold to Suning.com in 2019 for 4.8 billion yuan, but the situation did not improve [6]. - Suning.com has since struggled to support Carrefour financially, leading to the closure of over 200 stores and the eventual sale of Carrefour subsidiaries for nominal amounts [6].