SUNING.COM(SZ:002024) Zhong Guo Ji Jin Bao·2025-09-19 09:40Group 1 - The State Council's announcement to pilot new consumption formats and encourage quality supply and innovative shopping experiences aligns with Suning's strategy to enhance its offline presence by opening and upgrading eight Suning Max stores from September 26 to 30 [1] - The new Suning Max stores are located in key urban areas, including Nanchang, Nanjing, Shanghai, Wuxi, Hangzhou, Hefei, Harbin, and Xiamen, with several being the first of their kind in their respective regions [1] - The Nanchang store is positioned as Jiangxi's largest home appliance and 3C launch center, while the Hefei store aims to be the largest "home consumption experience center" in Anhui [1] Group 2 - Suning Max stores focus on immersive experiences and cross-industry integration, featuring real-life home scenarios and the latest global technology products, attracting brands like Dong Mingzhu's health appliances and Vivo's Zeiss lens experience [2] - The stores include social spaces like "Suning Friend," offering free services and hosting events to build interactive communities, while the Nanjing store introduces a sports paradise and trendy IP experience zones [2] - Special events during the "Mid-Autumn + National Day" period will highlight local cultural elements, such as Pokémon card battles in Shanghai and health initiatives in Harbin, enhancing the stores' community engagement [2] Group 3 - Suning's expansion of Suning Max is seen as a significant move for retail innovation, aiming to transform stores into "new lifestyle experience centers" and "urban living rooms" [3] - The company plans to accelerate its offline expansion and optimize product offerings to meet diverse and quality demands, contributing to the revitalization of the first-store economy [3] - Industry experts view the concentrated opening of Suning Max stores during the peak shopping season as a strategy to drive foot traffic and signify the rapid replication of its large store model nationwide [3]