Qi Lu Wan Bao·2025-09-19 10:03Core Viewpoint - The rapid development of smart technology has created a "digital divide" for many elderly individuals, leading to challenges in navigating complex banking systems and self-service devices [1] Group 1: Customer Service Initiatives - Agricultural Bank's Tianqiao branch focuses on not only business efficiency but also on ensuring customer satisfaction, particularly for elderly clients [1] - The branch has established a dedicated "senior customer window" that provides convenient facilities such as reading glasses and magnifying glasses [1] - Staff members act as "caring children," offering hands-on assistance to elderly customers in using ATM machines and mobile banking [1] Group 2: Educational Programs - The branch regularly hosts "Silver Hair Classes" aimed at educating elderly individuals on practical financial knowledge, including how to prevent telecom fraud and identify counterfeit currency [1] - These initiatives aim to alleviate the fears elderly customers may have regarding technology and to protect their hard-earned savings [1] Group 3: Social Responsibility - Respecting and caring for the elderly is a traditional virtue in Chinese culture and is also viewed as a social responsibility of banks [1] - Agricultural Bank positions itself as a reliable financial partner for elderly clients, providing "warm-hearted" services to ensure their peace of mind in later years [1]