深圳多家汉堡王被曝闭店，汉堡王中国回应称正在实施门店优化战略

Core Insights - Burger King's Huqiangbei store in Shenzhen will officially close on September 1, 2025, marking it as one of the earliest locations in the city [2] - Multiple Burger King locations in Shenzhen have reportedly closed this year, attributed to changes in operational strategy [5] - As of June 30, 2023, Burger King China reduced its store count from 1,474 to 1,367, a net decrease of 107 stores within six months [5] - Following the closure of 100 stores, Burger King China experienced its first positive same-store sales growth in six quarters, with system sales reaching $162 million, a 10% increase from the previous quarter [5] - The company plans to open 40-60 new restaurants in core business districts of first and second-tier cities to offset the impact of closures [5] - Currently, Burger King China operates approximately 1,300 stores and serves nearly 150 million customers annually [6] Strategic Adjustments - Burger King China is implementing a "quality improvement and efficiency enhancement" strategy to optimize its store network, focusing on expanding in core business areas of first and second-tier cities [5] - The strategic adjustments aim to enhance the profitability of individual stores and strengthen brand competitiveness, laying a solid foundation for future expansion [6]