Direxion Appoints Jessica Fernandez as Global Chief Marketing Officer

Core Insights - Direxion has appointed Jessica Fernandez as Global Chief Marketing Officer to enhance its marketing strategy and expand product and client channels [1][4] - Mrs. Fernandez brings over 20 years of asset management marketing experience, focusing on brand development and digital strategy [2] - Andy O'Rourke, the previous CMO, will continue as Managing Director, contributing to the firm's growth in the Leveraged ETF marketplace [3] Company Strategy - The appointment of Jessica Fernandez emphasizes Direxion's commitment to strengthening its global market presence and investor education [4] - The firm aims to introduce new investment solutions globally, leveraging Mrs. Fernandez's expertise in international markets and digital engagement [4] Company Overview - Direxion, founded in 1997, manages approximately $50.6 billion in assets as of June 30, 2025, providing ETF solutions for various investor strategies [5]