Core Insights - The home building materials industry is facing a trust crisis in 2025, with incidents of fraud and bankruptcy leading to a decline in consumer confidence [1] - Lamett has introduced a comprehensive service system aimed at rebuilding trust in the industry, featuring a 7-day no-reason return policy, headquarters backing, third-party supervision, a 10-year warranty, and lifetime free service [1][4][5] Industry Challenges - The home building materials sector suffers from long service chains, information asymmetry, and chaotic dealer management, leading to common consumer pain points such as difficulty in returns, disconnection between sales and installation, and lack of after-sales support [4] - According to the 2024 China Home Market Consumption Insight Report, 67.6% of consumers prioritize after-sales support when selecting home products, yet less than 30% of brands can fulfill service commitments [4] Lamett's Innovative Service System - Lamett's service system addresses industry issues by offering a full-category 7-day no-reason return policy, covering all costs related to removal and transportation, thus alleviating consumer fears about returns [4] - To ensure the safety of consumer prepayments, Lamett employs a dual mechanism of headquarters backing and third-party financial supervision, guaranteeing consumer rights in case of dealer issues [4][5] Trust Reconstruction and Value Transformation - Lamett's service framework is designed not only as an after-sales policy but also as a foundational logic to rebuild trust in the industry, significantly reducing consumer decision-making costs and enhancing brand loyalty [6] - The company aims to shift the industry focus from price competition to value competition, injecting sustainable "trust economy" into the sector [7] Market Potential - The Chinese stock housing renovation market is projected to reach 3.34 trillion yuan in 2025, with increasing consumer demand for healthy and efficient home decoration driving the industry towards a green transformation [9] - Lamett, as a pioneer in the stone crystal category, offers eight core performance features and a comprehensive stone crystal whole-house solution, continuously building a safe and healthy living environment for consumers [9][10] Company Overview - Founded in 1985, Lamett is a high-end whole-house decoration brand from Europe, focusing on health, safety, comfort, and environmental protection [11] - The company has established itself as an innovator in the new building materials sector, launching the world's first stone crystal flooring in 2016 and expanding its application to various home spaces in 2024 [11] - Lamett operates over 10 factories and sales offices globally, with more than 6,000 sales points across 80 countries, providing comprehensive high-end decoration solutions for residential, hotel, commercial, and public projects [11]
Lamett乐迈石晶创新服务体系 破解家居建材行业信任危机
Sou Hu Wang·2025-09-19 11:41