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Xcel Brands Appoints Olin Lancaster as Chief Revenue Officer
Globenewswireยท2025-09-19 12:00

Core Insights - Xcel Brands, Inc. has appointed Olin C. Lancaster as Chief Revenue Officer, bringing over 30 years of experience in global consumer brands and a strong record in revenue growth and operational excellence [2][3] Company Overview - Xcel Brands, Inc. is a media and consumer products company focused on the design, licensing, marketing, live streaming, and social commerce sales of various branded products, including apparel, footwear, and home goods [6] - The company was founded in 2011 with a vision to innovate shopping, entertainment, and social media through social commerce [6] - Xcel owns several brands, including Halston and Judith Ripka, and has partnerships with various creators and brands [6] Leadership Background - Olin C. Lancaster has held senior leadership positions at notable companies such as Kenneth Cole, DKNY, and Ralph Lauren, where he significantly grew the North American wholesale business [3] - At Meridian Brands, he successfully led a rebranding and restructuring effort that improved profitability and operational performance [3] Strategic Vision - Lancaster emphasizes the importance of activating and monetizing brands in a challenging market, highlighting Xcel's dual role as a media and brand management company [4] - The company aims to leverage its extensive experience in live streaming and social commerce to enhance brand value and attract partners [4] Market Impact - Xcel Brands has generated over $5 billion in retail sales through live streaming and digital channels, showcasing its effective sales strategy [6] - The company's brand portfolio has a significant social media presence, reaching over 43 million followers and broadcasting to 200 million households [6]