Core Insights - The company is exploring a new model for IP value transformation through its core IP "Zhou Tongxue" [1][3] - The "Heartfelt Art Realm Zhou Tongxue Art Exhibition" in Wuhan marks a significant milestone in the internationalization of the company's IP strategy [1][3] - The exhibition features over 20 collaborative works from top international trend artists, enhancing the cultural connotation of the "Zhou Tongxue" IP [1][4] Company Strategy - The collaboration is a crucial step for the company in the field of IP operations, aiming to accelerate the construction of a global artist resource pool [3] - The company plans to strengthen the development capabilities of original IP and derivative content related to "Zhou Tongxue" [3] - The integration of the art exhibition with the upcoming Jay Chou concert aims to provide a complete consumer experience from viewing to purchasing [4] Market Impact - Since its launch in 2019, the "Zhou Tongxue" IP has achieved over 1 billion yuan in sales through various innovative models [4] - The company views IP as a core asset driving new consumption patterns, with the Wuhan exhibition serving as an experiment in "IP scene transformation" [4] - The strategy of collaborating with international trend artists is similar to resource integration methods used by leading companies in the industry, aiming to build a unique artistic creation ecosystem [4] Future Plans - The company intends to create a dynamic IP content pool that updates based on market feedback, employing a selection mechanism to identify and incubate popular works [4] - This approach aims to enhance commercial conversion efficiency and strengthen the company's differentiated advantage in the competitive IP market [4]
巨星传奇百位国际潮流艺术家共创计划武汉首发 “周同学”IP价值再扩容