Guo Ji Jin Rong Bao·2025-09-19 12:29Core Insights - The 19th China Time-Honored Brand Expo is being held in Shanghai from September 19 to 21, showcasing over 200 time-honored brands and 170 new products, with a theme of "Inheritance and Innovation" [1][9] - The expo highlights the integration of traditional craftsmanship with modern consumer demands, leading to a surge in national trend consumption [1][8] Group 1: Product Innovation - The food and beverage sector is leveraging cross-industry collaborations, such as the "Nong Hao Shanghai" gift box that combines traditional pastries with modern design elements [2][3] - 72% of new food products feature low-sugar and zero-additive recipes, while 65% are packaged in smaller, portable formats to appeal to younger consumers [3][8] - New product offerings include innovative items like the "搭饭" series from Shanghai Meilin, which provides convenient meal options for fast-paced lifestyles [6] Group 2: Technological Advancements - The expo showcases technological innovations, such as the Ice Spring Cotton T-shirt that offers a cooling effect exceeding industry standards by 1.6 times [4] - The eyewear industry is also innovating with a collaboration that integrates art and technology, featuring a seven-in-one automatic eye examination device [4] Group 3: Cultural Integration - The event emphasizes the cultural significance of products, with brands like Dragon and Phoenix embracing modern aesthetics while preserving traditional techniques [5][8] - The integration of traditional brands with contemporary culture is evident, as seen in the collaboration between Wu Liangcai glasses and Dunhuang Museum [8] Group 4: Market Trends - The expo reflects a shift in consumer preferences, with 78% of families seeking comprehensive health solutions, leading to the creation of all-age health spaces [7] - The event also features immersive experiences that blend nostalgia with modern technology, attracting significant consumer engagement [7][8]