Zhong Guo Jin Rong Xin Xi Wang·2025-09-19 12:56Core Insights - JD Beauty held its first "Beauty Awards" ceremony in Tianjin, showcasing over 100 renowned beauty brands and highlighting its growth since 2025, with double-digit growth in the first half of 2025 and accelerated growth over four consecutive quarters [1][2] - The "Beauty Awards" aims to recognize outstanding products and brands based on sales, user feedback, and technical strength, covering 32 categories including skincare and makeup, and will be an annual event to support the healthy development of the beauty industry [1][3] Group 1: Industry Trends - The beauty industry faces both opportunities and challenges, with strong consumer demand for skincare and a focus on product efficacy, as over 90% of users prioritize genuine products and 54.9% seek advanced effects like whitening and anti-aging [3][4] - New brands are rapidly entering the market, intensifying competition, necessitating brands to capture beauty trends accurately and innovate continuously to build differentiated competitive advantages [3][4] Group 2: JD Beauty's Strategies - JD Beauty implements a "Category Penetration" strategy to identify potential market segments and support key categories like anti-aging and sun protection throughout the year, collaborating with brand partners to create popular beauty products [3][4] - The "Tenfold Growth Plan" launched in 2024 has attracted over 230 brands, with 146 achieving over tenfold growth, and average growth exceeding 14 times, demonstrating the plan's effectiveness across various brand types [4][5] Group 3: Marketing Innovations - JD Beauty is innovating its marketing approach by integrating internal and external resources, focusing on gift scenarios and celebrity collaborations to provide brands with more certain growth paths [5][6] - The introduction of the "Physical Sampling" initiative in 2025 has increased sampling scale by over 16 times, significantly enhancing user repurchase rates through professional product reviews [6][7]