MINT·2025-09-19 12:30Core Insights - The animated film "KPop Demon Hunters" has become Netflix's most-watched English language film, achieving 314.2 million views globally as of September 14 [1] - The film has consistently ranked among the top 10 most-watched movies for 13 weeks in both the U.S. and South Korea, and is currently the No. 1 movie in 39 countries, with over 523.6 million hours viewed cumulatively [2] - The film's soundtrack reached No. 1 on the Billboard 200, earning 128,000 equivalent album units in the U.S. for the week ending September 11 [3] Netflix's Competitive Position - "KPop Demon Hunters" positions Netflix as a potential competitor to Disney, with merchandise and branding opportunities emerging from the film's success [4] - Analysts view this as a growth catalyst for Netflix, with the company's stock up nearly 36% this year compared to Disney's 3.2% gain [5] Financial Aspects - Netflix paid Sony Pictures $20 million in addition to a nearly $100 million production budget for streaming rights, with an extra $5 million for perpetual rights [14] - The film generated an estimated $18 million in ticket sales during a single weekend of limited theatrical screenings [8] Merchandise and Brand Expansion - Netflix has begun selling KPop Demon Hunters merchandise, including clothing and accessories, with items priced from $14.99 to $89.95 [15] - The film's branding has extended to food products, with Nongshim releasing limited-edition instant noodles that sold out quickly [19][20] Cultural Impact - The film incorporates Korean pop culture and traditions, appealing to a global audience and reflecting a shift away from Western media tropes [24] - The positive themes and engaging storytelling have contributed to its cultural resonance and popularity [25]