Alphabet(US:GOOGL) 智通财经网·2025-09-19 13:28Core Viewpoint - Google is set to submit a proposal to adjust its advertising technology business before the EU's deadline, following a €29.5 billion fine for abusing its dominant position in the market, but the proposal will not include a complete divestiture of its advertising management platform [1][2][5] Group 1: EU Actions and Regulations - The European Commission imposed a €29.5 billion fine on Google for abusing its dominant position in the advertising technology market, which is a 60% increase from the draft amount due to "repeat violations" [2] - Google is required to submit its solution to the EU by early November, within 60 days of the fine announcement [1][2] - The EU has not ruled out the possibility of structural separation of Google's advertising technology business but prefers to first evaluate Google's own proposals [1][2] Group 2: Legal and Competitive Landscape - Both US and European competition authorities have determined that Google illegally dominates the advertising technology market [5] - The US Department of Justice is pushing for a complete technical separation and divestiture of Google's AdX advertising trading platform [5] - A US judge has ruled that Google illegally monopolized two advertising technology markets, with hearings scheduled to discuss potential business separation [5]