盐城“射阳大米”跻身全国10个单一类品牌案例

Core Viewpoint - The article highlights the successful case of "Shayang Rice" from Sheyang County, Jiangsu, which has been recognized as a model for quality management and brand development in the agricultural sector, contributing to consumer confidence and regional economic growth [1][2]. Group 1: Brand Development and Recognition - "Shayang Rice" has been awarded multiple honors, including "Top Ten Regional Public Brands of Rice in China" and "Jiangsu Boutique," with a brand value reaching 36 billion yuan [1]. - The brand has maintained a position on the Shanghai best-selling agricultural products list for 14 consecutive years, showcasing its market strength and consumer trust [1]. Group 2: Quality Improvement Initiatives - The county has implemented a comprehensive quality enhancement plan characterized by "government leadership, standard navigation, and technical support," allocating 20 million yuan annually for brand development [2]. - A tailored set of standards, including "Geographical Indication Product Shayang Rice" and "Rice Cultivation Technical Regulations," has been established, exceeding national standards and ensuring quality consistency from breeding to sales [2]. Group 3: Technological Innovations - The introduction of a dual-code traceability system allows for real-time tracking of product quality, integrating certification directly into the traceability information [2]. - The establishment of the first "Soo Chain Inspection" technical service expert workstation in the province has facilitated the initial review of two new rice varieties, enhancing quality through technological advancements [2]. Group 4: Economic Impact - The initiatives have led to the establishment of 600,000 acres of green bases and the cultivation of 39 green and organic food products, directly increasing farmers' income by 300 million yuan [4]. - The development path of "special resources → standard enhancement → brand value increase" has become a replicable model for regional public brand quality upgrades, providing valuable insights for national agricultural product brand development [4].