黑龙江开展促消费活动1400余场 直接带动消费超120亿元

Core Insights - Heilongjiang Province has organized over 1,400 promotional consumption activities this year, directly driving consumption exceeding 12 billion yuan [1] - The province's retail sales of consumer goods reached 354.04 billion yuan from January to August, with a year-on-year growth of 5.2%, surpassing the national average by 0.6 percentage points [1] - Upcoming Mid-Autumn and National Day festivals will see over 200 diverse promotional activities, focusing on sectors like automobiles and home appliances, with planned government consumption vouchers and funds exceeding 50 million yuan [1] Consumption Activities - Heilongjiang's government has issued over 600 million yuan in consumption vouchers [1] - The promotional activities have been a collaborative effort between provincial, municipal, and county levels [1] - The focus on innovative consumption scenarios and food festivals aims to enhance consumer engagement [1] Sector Performance - The automotive sector saw a year-on-year growth of 6.6%, while communication equipment and home appliances experienced significant increases of 65.3% and 67.1%, respectively [1] - The growth in these sectors is attributed to multiple favorable policies implemented by the government [1] Future Plans - The "Gift Joy Double Festival Purchase Heilongjiang" theme will guide the upcoming promotional activities [1] - The government aims to strategically plan and coordinate these activities to maximize consumer participation and spending [1]