距离美加墨世界杯还有9个月 中国卖家已经做好爆单准备

Core Insights - The upcoming FIFA World Cup in North America is generating significant early orders for Chinese sportswear sellers, with expectations that orders will surpass those from the previous Qatar World Cup [1][2][3] Group 1: Market Trends - Yiwu's sports goods and equipment exports reached 6.78 billion yuan in the first seven months of the year, marking a 16.8% year-on-year increase, with exports to North America totaling 1.88 billion yuan, up 10.0% [1] - Sellers anticipate a peak in orders following the conclusion of the World Cup qualifiers in late October, with significant demand expected for jerseys related to the host nations and traditional football powerhouses [2][3] Group 2: Seller Strategies - Sellers are leveraging cross-border platforms like SHEIN to enhance jersey sales, with one seller reporting a 50% month-on-month increase in stock demand in August [2][7] - Customization is becoming increasingly important, with sellers planning to introduce new designs based on real-time feedback and trends observed in recent orders [3][7] Group 3: Competitive Advantages - Chinese sellers benefit from a robust supply chain that allows for efficient production and quick response to market demands, with many having accumulated extensive experience from previous World Cups [6][7] - The integration of cross-border e-commerce platforms has lowered market entry barriers, enabling small and medium-sized sellers to reach global consumers effectively [7]